Episode 436

#436: Verizon Up, an Experiential Masterclass from Telecoms Giant Verizon (Short Summary Show)

Published on: 26th September, 2023

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards

 

Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry.

 

Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar.

 

Show Notes:

1) Lisa Routel⁠

2) Verizon

3) Verizon Up

4) #248: Leading Loyalty for Telecoms Giant Verizon

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.