Episode 435

#435: Driving Ancillary Revenue in Travel Loyalty Programs with Points and Plusgrade

Published on: 21st September, 2023

Today’s guest is well known to everyone working in the travel loyalty industry globally.

Danielle Brown is the Chief Marketing Officer of Plusgrade - the global ancillary revenue leader in travel, as well as Points, a platform that specialises in loyalty currency retailing.

This conversation tells the extra-ordinary story that while global economic events over the years have had devastating effects on the travel industry, each of these crises somehow also created unique opportunities for innovation and evolution in travel loyalty programs, with the result that Plusgrade now delivers over a billion dollars in ancillary revenue for its partners every year.

Danielle shares some of their success stories and explains why currency retailing has become such a powerful driver of both short-term revenues, as well as measurable increases in longer-term loyalty from premium members of travel loyalty programs.

Listen to enjoy my conversation with Danielle Brown, from Points and Plusgrade.

This episode is sponsored by Plusgrade.


Show Notes:

1) Danielle Brown

2) Plusgrade

3) Points

4) Watch the full interview video at Loyalty TV

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.