Episode 437

#437: Expedia Partnership Enhances Valuedynamx Proposition

Published on: 27th September, 2023

Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.

 

Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group.

 

Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their competitors using their loyalty program propositions.


Joining me to share some exciting travel trends and insights as well as the early results of their partnership in Alice Wynne, Commercial Product Manager at ValueDynamx as well as Carolina Cabero, VP of Commercial Partnerships for the Expedia Group based in Spain.


This episode is sponsored by Valuedynamx.


Show notes:

1) Alice Wynne

2) Carolina Cabero

3) Valuedynamx

4) Collinson Group

5) Expedia Group

6) EMEA Trends: The Power of Strategic Partnerships: Enhancing Loyalty Programs in 2023

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.