Episode 635

#635: A Future Look at Loyalty Technologies with Tim Murphy

Published on: 16th January, 2025

This episode available on Let's Talk Loyalty & Loyalty 

Please note this episode was recorded in November 2024.

The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin, CEO Wise Marketer Group, and Aaron Dauphinee CMO Wise Marketer Group will be hosting conversations with executives from a wide range of disciplines that impact the development of customer strategy and contribute to overall corporate profitability. 

In this week’s episode Bill and Aaron talk with a special guest and known loyalty SME, Tim Murphy, to share his thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon.  Tim has been a C-suite executive at 5 fortune 500 companies that include time as CIO and CTO to lead technology shared services and divisional to enterprise transformations. The conversation touches on the impact of artificial intelligence on loyalty technology, explores new concepts implied by the term "composable commerce" and looks into the future of how the tech stack required to support digital customer strategy will evolve in the coming year.

Show notes:

1) Tim Murphy

2) Bill Hanifin

3) Aaron Dauphinee

4) Wise Marketer Group

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.