Episode 634

#634: Mastering Loyalty Commerce: Insights from Valuedynamx

Published on: 14th January, 2025

In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce.  MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over the past two decades just by shopping.

Today we will be learning about her favourite books and loyalty programmes, highlights and key learnings from the programmes she has worked on and all about Valuedynamx.

Hosted by Charlie Hills

This show is sponsored by ValueDynamx.

 

Show Notes :

1) Mary Beth Bell

2) Valuedynamx

3) The Alchemist

4) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

5) European Loyalty Whitepaper

6) Mando Connect

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.