Episode 5

#5: Award-winning Loyalty - Insights from the Middle East

Published on: 2nd October, 2019

Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.

Today I chat to its creator, Manav Fernandez, a loyalty consultant based in Dubai who developed the entire strategy, identity, value proposition, platform solution and communications strategy for "GEMS Rewards" programme - developed as a unique way to help offset the costs of private education for families.

The programme won the "Loyalty Magazine" award for the BEST loyalty programme in the Middle East and Asia region in 2018.

Show notes of useful links/assets mentioned by Manav:

Online Learning:

- Coursera

- Lynda.com

- Udemy.com

- https://www.edx.org/

Books:

- Sapiens by Yuval Harari

https://www.ynharari.com/book/sapiens/

- Hitmakers by Derek Thompson

https://www.amazon.com/Hit-Makers-Science-Popularity-Distraction/dp/110198032X

Contact Details:

Email: mf@qbfconsulting.com

Linkedin: https://www.linkedin.com/in/manav-fernandez-3a12655/

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About the Podcast

Let's Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.