Episode 4

#4: The Loyalty Guru - An Interview with Mike Atkin

Published on: 25th September, 2019

Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loyalty industry. His work spans every sector from grocery (Tesco), to fuel retail (BP and Shell) through to coalition programmes and loyalty platform technology.

A real loyalty expert to listen to and learn from about loyalty marketing.

https://www.linkedin.com/in/mikejatkin/

mikea@customerstrategynetwork.com

Twitter #loyaltyguru

https://www.customerstrategynetwork.com/

Show Notes:

Training Sources:

http://www.LoyaltyAcademy.org for CLMP (Customer Loyalty Marketing Professional) Qualification.

https://thecxacademy.org/ for Customer Experience training.

Staying up to date/Loyalty Resources and References:

http://www.TheWiseMarketer.com - Loyalty Newsletter

http://www.TheLoyaltySurgery.com - UK Loyalty Conference Oct 2019

https://loyaltyacademy.org - US Loyalty Conference March 2020

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About the Podcast

Let's Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.