Episode 319

#319: Arsenal Football Club's Loyalty Program (Short Summary Show)

Published on: 27th December, 2022

Arsenal is one of the most successful football clubs in English football history, and in 2021, it became the first UK Premier League team to create a loyalty programme, designed to build the connection between the Club and its fans between games.

Listen to hear our short summary of our fascinating 2021 interview with Arsenal's Senior Loyalty Manager, Karen Dumbrell, who manages the  "My Arsenal Rewards" program, which was already delivering exciting benefits for fans as well as commercial and operational benefits for the Club.

Listen to hear some insights on the power of building a loyalty programme that truly puts its fans at its heart.

Show Notes:

1) Karen Dumbrell Senior Loyalty Manager at Arsenal FC

2) Arsenal Football Club 

3) My Arsenal Rewards

4) #159: Sports Loyalty - Innovation with UK Premier League Football Club Launch of "My Arsenal Rewards"


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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.