Episode 318

#318: Maxol Shares Loyalty Insights as European Convenience Retailer of the Year

Published on: 22nd December, 2022

Maxol is a leading fuel, coffee, car wash, and convenience store brand in Ireland, which has been operating at the heart of Irish communities for 102 years.

In June 2022,  it achieved international recognition when it was named the European Convenience Retailer of the Year by industry body NACS, so we are thrilled to bring you their exciting history of creating innovative loyalty models and mechanics over many years. 

Listen to hear my conversation with CEO of the Maxol Group, Brian Donaldson, to hear how this fourth-generation family-owned Irish business has become such a market leader in the convenience retail sector globally, and how Maxol is leveraging the latest digital technologies to drive competitive advantage and customer loyalty. 


Show Notes:

1) Brian Donaldson - Chief Executive Officer at The Maxol Group

2) Maxol

3) Maxol Instagram

4) New Maxol Loyalty App Launches - Youtube

5) Maxol Loyalty App: FuelPay - Youtube

6) The 100-Year Story of Maxol - Youtube

7) Maxol Launches First-of-its-Kind Loyalty App With FuelPay in Ireland - Global Convenience Store Focus

8) CIRCLE K FAST TRACK CAMPAIGNS - Liquid Barcodes Article

9) CIRCLE K SPIN and WIN - Liquid Barcodes Article

10) LTL Episode #230: The Boots Iconic "Advantage" Programme in the UK Celebrates Its 25th Birthday


Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Let's Talk Loyalty

About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

Profile picture for Paula Thomas

Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.