Episode 166

#166: Community, Connection and Neuro-Diversity - Loyalty-led Marketing with Dr Chris Arnold (Short Summary Show)

Published on: 7th December, 2021

Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differently.

With a deeply held belief in the power of community to connect us to each other, Dr Chris highlights the challenges of relying on social media and measurable marketing, rather than focusing on building a truly customer-centric business.

Dr Chris believes that connecting our loyal customers with *each other* creates greater loyalty for our brands and businesses.

Show Notes:


1) Let's Talk Loyalty Episode #52: Connecting with Community for Local Loyalty - with Dr Chris Arnold


2) Dr Chris Arnold 


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This episode is sponsored by Phaedon.


Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV.

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.