Episode 161

#161: 7-Eleven Shares Secrets to Success & Driving Loyalty with 7REWARDS.

Published on: 18th November, 2021

 7-Eleven is renowned as the world's largest retailer, with over 77,000 stores globally, serving an incredible 10 million customers every day.

The brand is proud to have invented the convenience store itself, creating the concept in 1927, with a vision to delight local communities with speed and simplicity. 

In this episode of "Let's Talk Loyalty", Chief Digital Officer of 7-Eleven Inc, Raghu Mahadevan, explains the firm's focus on customer loyalty, and how that entire journey is being supported by its loyalty program 7REWARDS. 

This incredible loyalty program already supports over 55 million members and today we discuss some of their latest inventions and award-winning strategies that are engaging customers both outside the store as well as inside, with a consistent "obsession" to delight them.


Show Notes:

1) Raghu Mahadevan, Chief Digital Officer at 7-Eleven

2) 7 Eleven USA 

3) 7 Rewards

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.