Episode 765
Scene+ is Rewriting the Rules of Everyday Loyalty (#765)
AI platforms are changing how customers discover brands.
Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.
Sign up for their live session at loyaltyinsiders.com.
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Scene+ is a Canadian customer loyalty the program that was born from the union of Cineplex's SCENE program and Scotiabank's Scotia Rewards, and it has grown dramatically since. Today, Scene+ has more than 15 million members and is co-owned by Scotiabank, Empire Company Limited (2nd largest food retailer, Sobeys and other brands), and Cineplex (largest movie theatre operator). It spans categories including entertainment, groceries, travel, banking, home improvement — and now, as of early 2026 in partnership with Shell, fuel — making it one of the most comprehensive loyalty ecosystems in Canada.
Wise Marketer Group's CMO Aaron Dauphinee sits down with the President of Scene+, Tracey Pearce to have a candid conversation about the growth at Scene+, how and why the loyalty landscape has shifted in Canada, and her focus on maximizing value for her members.
Show Notes:
2)Scene+
3) Wolf Hall - Book Recommendation
