Episode 98

#98: Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty

Published on: 15th April, 2021

What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first?

In this episode of Let's Talk Loyalty, I'm discussing MY absolute favourites - Whatsapp for Business/loyalty, the power of a voice marketing strategy and my all-time favourite, payment-led loyalty. These I believe are three of the most powerful tools available to loyalty marketers in 2021!

To help me understand these innovative ideas, I chatted to Lisa Brightwell, the founder of one of the UAE's top loyalty agencies Bright Insights Consulting who has studied how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer behaviour.

Listen for a masterclass in innovative loyalty marketing and the powerful tools that you can use to connect with your customers.


Show Notes:

1) Lisa Brightwell - Managing Director

2) Bright Insights Consulting 

3) World Health Organisation Uses WhatsApp for Covid for Health Information

4) KLM - First Airline Leveraging Whatsapp for Business  

5) Whatsapp for Business 

6) Esteé Lauder Voice-Activated Sampling Campaign

7) Forbes Article on Loyalty 

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.