Episode 73

#73: Let's Talk a LITTLE Loyalty - Summary of 3Plus Telecom Loyalty Programme in Ireland

Published on: 19th January, 2021

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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3Plus was recognised as " Ireland's Best Loyalty Ireland" so this episode is a summary of my interview with Siobhan Lynch who manages it.

Listen to learn how this innovative partnership proposition is used to retain customers of the 3 mobile phone network and how the programme has evolved to become a profitable media business.

Show Notes:

1) Let's Talk Loyalty - Interview with Siobhán Lynch - 3Plus

2) Award-winning loyalty in Ireland - on Apple Podcasts

3) Let's Talk a LITTLE Loyalty - Summary of my Interview with Siobhan Lynch of 3Plus on YouTube

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV.

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.

In 2025, she was chosen as the International Loyalty Industry Personality of the Year.