Episode 68

#68: Mindful Marketing & Loyalty Insights from Scandinavia.

Published on: 31st December, 2020

As we come to the end of 2020, we explore the little-known concept of “mindful marketing” and how it relates to loyalty through an interview with Maths Mathisen, founder & CEO of an innovative app built to drive loyalty for brands with students, a notoriously difficult demographic to target, particularly in the age of digital distraction and addiction. 

The HOLD app uses the power of gamification to help FMCG brands and convenience retailers compete in the “war of attention” highlighted in the Netflix documentary “the Social Dilemma”, and it is hugely successful in Norway where 50% of third level students use it!

Listen to this final episode of “Let’s Talk Loyalty” for a fascinating discussion on using social mechanics and the power of purpose to build a tribe for your loyalty programme, with exciting lessons from an extraordinary Scandinavian success story.


Show Notes:

1) Maths Mathisen - CEO & Co-founder at Hold AS

2) HOLD App

3) Netflix Documentary – The Social Dilemma

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.