Episode 627

#627: Loyalty As an Inspiring and Energising Lever for Digital Transformation in MOL Group

Published on: 12th December, 2024

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary.

MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in excess of $6.5 BN USD.

Our guest is István Mag, Head of the Digital Lab for MOL Group, and he joins us today to update us on how the MOL Group has transformed itself in recent years from a traditional fuel retailer to a digital eco-system, led by loyalty.

Listen to hear this incredibly impressive story of how this loyalty-led digital transformation is driving business growth while also inspiring and energising employees across the eight countries the program operates in across central Europe.


Show notes:

1) István Mag

2) MOL Group

3) MOL Move

4) Watch The Full Video Interview for free at www.CapillaryTech.com

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.