Episode 619

#619: A Future Look at Loyalty Technologies

Published on: 26th November, 2024

It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.  

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin, and his CMO,  Aaron Dauphinee continue their technology-focused conversation this week as they cover content from the Loyalty Technologies (course 109) curriculum.

In this week’s episode Bill and Aaron switch up the podcast series our SMEs share their thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon. It’s a conversation that is anticipated to be an idea starter for the industry as it's positioned to be one that we continue to explore in future episodes of the podcast given the speed of change and influence of technology in delivering upon a brand’s loyalty promise.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer


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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.