Episode 617
#617: Building Loyalty with Benefit Loves: Insights from Rachel Mercer, Loyalty Operations Manager at Benefit Cosmetics
This episode focuses on Benefit Loves… the loyalty programme from Benefit Cosmetics. Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer, the Loyalty Operations Manager at Benefit Cosmetics for the UK and Ireland. She has worked at Benefit for 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards.
Today we will be learning about her favourite loyalty programmes, how Benefit Loves… is building member engagement and all about their plans for the future.
Hosted by Charlie Hills
Show Notes :
2) Benefit Loves…
4) European Loyalty Whitepaper
6) YouGov
Let's Talk Loyalty Webinar Details
If you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:
https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xg
Even if you can't join live, we'll share the recording with you.