Episode 608
#608: Global customer transformation via B2B loyalty with the Largest Brewer in the World.
Published on:
30th October, 2024
Marc St Pierre tells a compelling story of how his team at Anheuser Busch InBev delivered a global business transformation process to automate B2B sales and to enhance the customer experience for AB InBev's B2B clients. This radically improved the customer experience and created a high customer adoption rate to the tune of $40bn sales through the new platform.
Equally of interest is how this process created a B2B loyalty platform which is executed globally but is managed locally to be relevant and impactful. Marc highlights some of the differences between markets such as Argentina and South Africa to highlight such local nuances.
Hosted by Amanda Cromhout
Show notes:
1) Marc St Pierre - Business Strategy Director, Globant
