Episode 525

#525: The Bonus Awards Celebrate Loyalty Excellence in Germany and Beyond

Published on: 18th April, 2024

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.

Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany.

Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.de

Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in Belgium and Netherlands.

Listen to hear insights, learnings and who the main winners were in these emerging loyalty awards for Europe.


Show notes

1) Ulf Gunnar Switalski

2) Upgrade Guru.de

3) The Bonus Awards

4) Press release Gallup Engagement Index 2022

5) Gallup Engagement Index Germany 2023: More than 7.3 million employees have internally resigned

6) Watch the full interview at www.Lotyalty.TV



Let's Talk Loyalty Webinar Details

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.