Episode 482

#482: Out of Adversity Comes the Release of Two Loyalty Books, and Both Deserve a Place on Every Desk

Published on: 10th January, 2024

Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. 

Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity.

The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in  September 2023 after very personal adversity from personal health challenges in 2022.

During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.


Show Notes:

1) Phil Shelper

2) Loyalty Reward & Co⁠

3) Loyalty Programs: The Complete Guide (2nd Edition)

4) Blind Loyalty – 101 Loyalty Concepts Simplified

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.