Episode 48

#48: Etihad Guest - Loyalty Insights from Etihad Airways

Published on: 13th August, 2020

Etihad Guest is the loyalty program for Etihad Airways - the flag carrier of the UAE, based in Abu Dhabi. 

With over 7 million members, re-launched in November 2019, the Guest programme has continued to innovate, finding new ways to reward members who are keen to stay connected while staying home. 

This episode features Kim Hardaker, a self-confessed "data nerd" who shares a compelling loyalty statistic and then explains their new and extra-ordinary "world of thoughtfulness" campaign - a great example of building emotional loyalty at a challenging time. 




This episode is sponsored by Valuedynamx (Part of Collinson Group) 




Show Notes:  


1) Kim Hardaker - Head of Etihad Guest programme


2) Etihad Guest - Loyalty Programme of Etihad Airways.


3) Etihad Guest relaunches award winning Etihad Guest loyalty programme


4) Etihad Guest launches world first seamless miles redemption proposition via new mobile app


5) Etihad Guest rewards members while staying home


6) World of Thoughtfulness campaign 


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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.