Episode 471

#471: Vietnam Airlines Shares Lotusmiles Loyalty Insights

Published on: 14th December, 2023

This episode is also available in video format on www.Loyalty.TV as well as in audio format.

Today we are back in Asia, this time in Vietnam to learn all about Lotusmiles, the loyalty programme for Vietnam Airlines.

Vietnam Airlines is part of the SkyTeam Alliance and our guest today is Thi Thu Hien Tran, Deputy Director of Lotusmiles, based in Hanoi in Vietnam.

Hien shares the journey for Lotusmiles from its original launch in 1999 through to today and their latest achievements in loyalty.


 Show Notes:


1) Thi Thu Hien Tran


2) Lotusmiles


3) Vietnam Airlines


4) Watch this episode at ⁠www.Loyalty.TV⁠⁠.


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This episode is sponsored by Phaedon.


Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV.

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.