Episode 461

#461:Understanding Loyalty in Europe - Getting to know the Greek Market and the OPAP Loyalty Programmes

Published on: 22nd November, 2023

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.

Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.

Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.

Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.

Hosted by Charlie Hills. 


Show Notes :

1)  Spyros Doukas

2) European Loyalty Whitepaper

3) Mando-Connect 

4) YouGov

5) OPAP


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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.