Episode 433

#443: South African Loyalty Awards Showcases The Best of the Best

Published on: 11th October, 2023

The 2023 South African Loyalty Awards, designed specifically to celebrate loyalty brilliance and innovation, announced the winning loyalty brands on Thursday 14 September at the Truth Leaders in Loyalty Summit, in Cape Town.

This was the fifth year of operation of the South African Loyalty Awards. The Let’s Talk Loyalty Show interviews two of the judges who had the challenging job of judging the high calibre entries across 18 different competitive categories.

There are 12 judges in total and Amanda spoke with Nic Bednall, one of the founding judges of the awards and Kaveer Maharaj who is an experienced South African loyalty professional, now based in Dubai.

Nic and Kaveer share their insights into which brands won and why and in particular share critical KPI performance which showcases why this market is leading the way in global loyalty benchmarks.


Show Notes:


1)  ⁠Nic Bednall

2) ⁠⁠Kaveer Maharaj

3) ⁠MoyaApp

4) ⁠South African Loyalty Awards

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.