Episode 426

#426: Virgin's Velocity - the loyalty program from Virgin Australia - Rewarding Customer Loyalty Super Fast!

Published on: 31st August, 2023

Today’s episode features Velocity, the loyalty program from Virgin Australia.

As one of the world’s most famous challenger brands, Virgin enjoys a global portfolio of inspiring businesses that are dedicated to delighting customers around the world, and Virgin Australia's Velocity programme does exactly that!

Our guest is Nick Rohrlach, CEO of Velocity, who shares with us the dramatic transformation of both the airline and its loyalty business in recent years.

Customer loyalty is at the heart of their propositions, with a laser focus on proving to Australian customers that they will be rewarded for their loyalty super fast.

Nick shares their latest campaigns, which are earning Velocity a reputation for bringing back some fun, even at a time of intense economic pressure for consumers.

These campaigns are proving to be incredibly powerful tools that drive impressive levels of engagement for the programme, as well as earning welcome publicity for the airline itself – truly remarkable in such a mature and competitive market.

Listen to enjoy my conversation with Nick Rohrlach, CEO of Velocity from Virgin Australia.


This episode is sponsored by ValueDynamx (Part of Collinson Group)


Show Notes:

1) Nick Rohrlach⁠

2) Velocity Frequent Flyer

3) Virgin Australia⁠

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.