Episode 423
#423: AB InBev in Mexico - Leading Loyalty for Beer Brands Including Budweiser®, Corona® and Stella Artois®
Today’s episode featuring an unusual category for us to have on the show but an incredibly interesting one.
AB InBev is a company that celebrates life, especially key highlights like parties, sports and entertainment, and it describes its mission as creating “a future with more cheers”.
The business brews and sells a diverse portfolio of over 500 beer brands includes global names like Budweiser®, Corona® and Stella Artois® which are sold both direct to consumer and of course to trade partners in nearly 50 countries worldwide.
Joining Let's Talk Loyalty today to share AB InBev's focus on innovation and loyalty in the Mexican market is Raul Sandoval, Head of Digital Products and Loyalty from AB InBev in Mexico.
Show Notes:
1) Raul Sandoval, Head of Digital Products and Loyalty from AB InBev in Mexico.
2) AB InBev
