Episode 414

#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek

Published on: 3rd August, 2023

Today’s episode is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.

Our guest is Bradley Breuer, Vice President of Loyalty and Personalised Marketing at PetSmart in the United States.

This year, PetSmart's “Treats” program has reached the incredible milestone of 60 million members!

Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the PetSmart Treats program to become one of America’s Best Loyalty Programs as ranked by Newsweek.


 Show Notes:

1) Bradley Breuer, Vice President of Loyalty and Personalised Marketing

2) PetSmart

3) PetSmart's “Treats” program

4) America’s Best Loyalty Programs 2023 by Newsweek

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.