Episode 411

#411: McDonald's Rewards - Global Loyalty Insights

Published on: 27th July, 2023

Today’s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years.

McDonald’s is, of course, the world’s leading global foodservice retailer, with over 40,000 locations in over 100 countries!

Just recently, the business was listed in second place in the *World's Most Innovative Companies of 2023*, and they now operate loyalty programs in over 50 markets, with over 50 million members active!

Joining me today to share this incredible story is Bess Cades Director, Customer Engagement Strategy and Lifetime Value for McDonald’s.

Listen to learn the insights behind the extraordinary growth for McDonald’s Rewards around the world, a program that in time, could become one of the world’s largest loyalty programs.

Please enjoy this masterclass in loyalty marketing from one of the world’s greatest brands.

 

Show Notes:

1) McDonald’s

2) McDonald’s Rewards

3) Bess Cades Director, Customer Engagement Strategy and Lifetime Value

4) World's Most Innovative Companies 2023

5) Watch the full video interview at www.Loyalty.TV

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.