Episode 390

#390: The Barbeque Legends Club - Helping Aussie's Barbeque Better

Published on: 8th June, 2023

Today’s episode features an award-winning Australian retail brand that has won recognition both as the “Innovation Champion of the Year” as well as being rated one of Australia’s COOLEST brands!

Barbeques Galore is a nationwide speciality retailer that is dedicated to nurturing Aussie’s love of outdoor cooking and helping everyone “barbeque better”.

We are joined by Mike Ainsworth, General Manager of Marketing and Customer with Barbeques Galore, who shares the insights behind their Barbeque Legends Club.

As you will hear, this wonderful proposition uses the power of community, education and inspiration from Australian barbeque industry legends, to help their customers find even more joy and connection with their friends and families when they gather together around the barbeque flame!

Listen to learn some truly innovative loyalty insights from Mike Ainsworth and the Barbeque Legends Club.


Show Notes:

1) Barbeques Galore

2) Mike Ainsworth

3) Barbeque Legends Club

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.