Episode 379

#379: Mando-connect and YouGov Research on What Brits Want From Loyalty (Short Summary Show)

Published on: 16th May, 2023

In March 2022 Mando-Connect and YouGov launched their first report, “What Brits Want From Loyalty Programs Now“.

This comprehensive, independent research analyses the topics, attitudes, opinions and behaviours that are driving the loyalty industry today in the UK, one of the most sophisticated and diverse markets for the loyalty industry worldwide.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom reviews the learnings from last years reports and looks at where we are a year on. 

Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas and featuring Charlie Hills from Mando-Connect alongside Nick Fishbourne from YouGov.


Hosted by Tom Peace


Show Notes:

1) Mando-Connect

2) YouGov⁠

2) Charlie Hills 

3) ⁠Nick Fishbourne 

4) “What Brits Want From Loyalty Programs Now” Research Report

5) #203: Groundbreaking Research on What Brits Want From Loyalty


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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.