Episode 349

#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)

Published on: 7th March, 2023

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

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In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models.

Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive.

Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.

She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches.

Hosted by Tom Peace.

Show Notes :

1) Robbie Kellman Baxter

2) Website: robbiekellmanbaxter.com

3) The Membership Economy

4) The Forever Transaction

5) Subscription Stories: True Tales from the Trenches. - Podcast

6) #177: Subscription Programmes as a Must-Have Tool for Brand Success

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV.

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.

In 2025, she was chosen as the International Loyalty Industry Personality of the Year.