Episode 341

#341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself

Published on: 15th February, 2023

Tjhai A Eng is Head of Marketing & Loyalty at Matahari Department Stores in Indonesia. 

Matahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme. 

With over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic. 

A Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us.

Listen to learn some incredible loyalty insights from Matahari Rewards in Indonesia. 

Hosted by Amanda Cromhout.

Show Notes:

1) Tjhai A Eng

2) Matahari Department Stores

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.