#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show)

Key insights from Brad McDonald - Epsilon’s Vice President of Loyalty Strategy, from his interview in December 2021.

Tom Peace, from The Loyalty People, shares his thoughts on how these predictions have held up and what’s going to win through 2023.  Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription based loyalty programmes.

Hosted by Tom Peace

Show Notes:

1) Brad McDonald, Vice President of Loyalty Strategy at Epsilon

2) Epsilon

3) #165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy

4) Tom Peace

5) The Loyalty People