Episode 309

#309: The Future of Crypto Rewards - Research from the Loyalty Academy and Bakkt

Published on: 1st December, 2022

Have you ever wondered about Crypto Rewards for your loyalty program? Would they inspire your members even more than your current rewards catalogue? 

Today, we are delighted to welcome back Mike Capizzi, the Dean of The Loyalty Academy, to share the latest Delphi Report on this topic, created in partnership with Bakkt, and it's entitled “The Future of Crypto Rewards”.

This report seeks to capture the insights and expertise of a global panel of loyalty industry experts on this key topic.

Listen to hear this loyalty panel's conclusions around the future potential for crypto rewards, the use cases it best suits, the industries, and demographics it is most relevant for, as well as some fascinating geographic differences in the interest and adoption of this emerging asset class.

Listen to learn insights from this global study with insights from 54 loyalty industry professionals on the future of crypto rewards.


Show Notes:

1) Michael Capizzi: Director of Education for The Loyalty Academy

2) The Loyalty Academy

3) 2022 Delphi Report™: The Future of Crypto Rewards

4) Bakkt

5) LTL Episode #281: Sweatcoin Rewards Walking - Driving Health and Wealth Through Loyalty

6) Share your feedback with us!

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.