Episode 259

#259: eCommerce Excellence with Adore Beauty and Adore Society (Short Summary Show)

Published on: 9th August, 2022

Adore Beauty has had incredible growth and success in recent years, and is now Australia's top online pure-play beauty retailer.

In 2020, the eCommerce business launched an innovative non points-based loyalty programme called the Adore Society.

With exclusive benefits for each loyalty tier based on member's spend, the Adore Society also focuses on education, compelling content and entertainment for customers, which together which are driving incredible growth and loyalty.

Miranda Bliss is the brains behind this compelling customer-focused loyalty programme, so listen to learn the key insights from their success.

Show Notes:

1) Miranda Bliss

2) Adore Beauty 

3) Adore Society 

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.