Episode 239

#239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards

Published on: 22nd June, 2022

Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy. 

Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.

Now two years old, I’m today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme has grown, offering compelling new services, and is now firmly established as a market-leading super-app with numerous new and exciting benefits to users – such as industry-leading ecommerce capabilities at its core.

In this conversation, we also discuss the power of *collectibles* as a tool to build consumer loyalty and engagement both online and offline.

Show Notes:

  1. Yuu Rewards
  2. Mark Sage
  3. Yuu To Me
  4. Yuu To Me Ad
  5. #61: Yuu Rewards, Hong Kong's New Coalition Programme

Time Stamps:

02:29 - Mark’s favorite loyalty program

05:43 - The most significant change in recent months.

09:40 - Yuu Rewards' technical evolution journey over time.

19:35 - Using collectibles to engage consumers both online and offline

33:20 - Mark's thoughts for future industry trends

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.