Episode 237

#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

Published on: 16th June, 2022

Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

In this episode of Let’s Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

This episode is sponsored by Cheetah Digital.

Show Notes:

  1. Del Taco
  2. Del Yeah! Rewards
  3. Erin Levzow

Time Stamps:

03:00 - Erin’s favorite Loyalty Program

10:15 - Del Taco's Context

11:22 - Del Taco’s Loyalty Program Concept

17:30 - Membership figures for Del Taco’s programs

18:34 - Pareto Principle perspectives

22:40 - Erin's knowledge gained while working in Las Vegas

31:03 - Replatforming Del Taco’s program

34:53 - Del Yeah Rewards' future priorities

40:15 - Del Yeah Rewards Perspective on Metaverse

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.