Episode 229

#229: Coalition Loyalty in Colombia (Short Summary Show)

Published on: 31st May, 2022

“To make the customer fall in love with the brands.” This is how Alejandro Gonzalez Saul, CEO of Puntos Columbia described the purpose and goal of this market-leading loyalty program operating as a coalition in Colombia.

In this short summary show, "Let’s Talk Loyalty" looks back on a fascinating conversation with the true loyalty market leader in Colombia to understand its impressive proposition and performance.

Listen to learn some of the secrets that Alejandro shared that drive the incredible success of "Puntos Colombia" in the South American market. 

Show Notes:

  1. Alejandro Gonzalez Saul
  2. Puntos Columbia
  3. #86: Coalition Loyalty In Columbia with Puntos Columbia
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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.