Episode 227

#227: Measuring the Value of Loyalty Marketing Investment with Epsilon

Published on: 25th May, 2022

How do you measure and prove the value of your investment in loyalty marketing?

In this episode, we are joined by Brad Macdonald, Vice President of Loyalty Strategy at Epsilon, who shares their approach to assessing the value of brands' investment in their loyalty marketing initiatives with an "a value led approach". 


We also announce a partnership with Epsilon together with Let’s Talk Loyalty launching a unique, personalized, and private "Loyalty Lab" every month for one lucky listener to have a chance to have the opportunity to work with Epsilon's experts for an independent review of your loyalty program and come away with some concrete ideas to help it perform better.


Listen to this episode for more information on how to measure and multiply the value of your loyalty program.




Show Notes:


  1. Brad Macdonald
  2. Epsilon Loyalty Lab



Time Stamps:


03:12 - Brad’s Favorite Loyalty Program


07:35 - The current landscape for loyalty marketers


11:07 - How Epsilon measures the value of the loyalty program


26:49 - Epsilon Loyalty Lab

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.