Episode 196

#196: Loyalty Statistics and KPI's for Success (Short Summary Show)

Published on: 15th March, 2022

In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should be measuring, and what success looks like across key industries like retail!

Listen to learn key insights from this loyalty expert from India, a market that's continuing to thrive in so many ways. 

Show Notes:

1) Episode #66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like

2) Mala Raj, Loyalty and Customer Strategy Specialist, Managing Partner Strategic Caravan International

3) Mala’s LinkedIn post on World Statistics Day as referenced in both episodes

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.