Episode 189

#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations

Published on: 24th February, 2022

Hong Kong's Cathay Pacific Airways recently celebrated 75 years of flying, and in this episode, we hear about their latest innovations from Paul Smitton, Director of Customer - Lifestyle at Cathay Pacific Airways.  

Paul explains Cathay's new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals. 

Along with merging their two loyalty programmes in to one, Cathay is also exploring innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels. 

Cathay is an increasingly innovative brand, with plenty of insights to inspire ideas for you too!


Show Notes:

1) Cathay Pacific rewards programme

2) Paul Smitton, Director Customer - Lifestyle at Cathay Pacific Airways 

3) CORRECTION: Within the episode, Paul mentions ‘HKSARG’ as ‘semi-autonomous region’, and it should have been referenced as ‘special administrative region’. 

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.