Episode 170

170: The Role of Simplicity Driving Success & Advocacy (short summary show)

Published on: 21st December, 2021

Today's episode features what I learned from my episode with Margaret Molloy, a globally-recognised marketing thought leader, and someone who advocates simplicity as a key principle for brands.  

We discussed "simplicity" and how it drives business value and customer loyalty, so I captured the key points of our discussion in this short summary show. 

Listen to this episode of Let's Talk Loyalty to understand simplicity as an increasingly powerful, yet underestimated factor that drives loyalty in every business. 

Show Notes:  

1) Episode #54: The Role of Simplicity in Driving Customer Loyalty 

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This episode is sponsored by Phaedon.


Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV.

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.