Episode 158

#158: Effortless and Emotional Loyalty Concepts from Etihad Guest (Short Show Summary)

Published on: 9th November, 2021

With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu Dhabi.

This short podcast is a summary of my interview with Kim Hardaker, who together with her team, found thoughtful and meaningful way to innovate, and reward members, even while airline travel was at an all time low just six months in to the global pandemic.

Enjoy Kim's compelling insights and hear their gorgeous "world of thoughtfulness" campaign - a great example of building emotional loyalty even at that challenging time.

Show Notes:

1) Episode #48 - Loyalty Insights from Etihad Airways 

2) Kim Harkader, Managing Director, Etihad Guest

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.