Episode 144

#144: Bryan Pearson of LoyaltyOne Former CEO - Short Summary Show

Published on: 21st September, 2021

Today's show summarises my interview and insights with Bryan Pearson, former CEO of LoyaltyOne, who is known globally as a leader in loyalty, as well as retail marketing strategy based on consumer analytics.

We discuss how companies can succeed and even thrive in the context of our dramatically changing world by understanding what truly matters to customers.

We also discuss key industry trends, such as whether the coalition model for loyalty in global markets remains as relevant as it was in the past.

Show Notes:

Bryan Pearson – Former CEO of LoyaltyOne

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About the Podcast

Let's Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.