Episode 140

#140: Sky VIP Loyalty Programme in the UK (Short Show Summary)

Published on: 7th September, 2021

In 2017, the UK country's largest broadcaster Sky TV, launched its VIP programme, the first tenure-based programme in the industry which promises customers that "the longer you stay, the better it gets", with a clear intention for its customers to feel loved and appreciated. 

It began by offering exclusive live experiences to over a million customers a year, and then, as a result of nationwide lockdowns, it pivoted to delivering even more extraordinary & innovative virtual experiences. 

In my conversation with Rob Chandler, he shared some fascinating models on how Sky VIP thinks about loyalty and how they create new and exciting ways to really say an explicit "thank you" to its loyal customers. 

Enjoy this episode of "Let's Talk a LITTLE Loyalty" for some fascinating insights on how to truly differentiate your brand, no matter how competitive the industry. 

Show Notes: 

1) Rob Chandler - Former Head of Customer Loyalty - Sky UK 

2) The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition - by Gabe Zichermann

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.