Episode 137

#137: TWO YEAR ANNIVERSARY - Let's Talk Loyalty Celebrates with The Wise Marketer and Loyalty Academy

Published on: 26th August, 2021

To celebrate the second birthday of "Let's Talk Loyalty", I am joined by my partners and friends - leading loyalty veterans, Bill Hanifin and Mike Capizzi of the Wise Marketer Group and Loyalty Academy.

Our conversation reviews “then versus now” for the loyalty industry and our own progress and milestones as some of its global voices.

As well as looking back on where we've come from, we chat through the new Wise Marketer Loyalty Research Group, the Women In Loyalty community, some ground-breaking research on "pay with points" research in the US market, along with a formal announcement for the CLMP Loyalty Academy training coming to Dubai in December 2021, including an exclusive discount code for "Let's Talk Loyalty" listeners! 


Show Notes:

1) Bill Hanifin - CEO & Managing Editor, The Wise Marketer

2) Mike Capizzi - Director of Education, Loyalty Academy

3) Loyalty Academy and Loyalty Vault 

4) The Wise Marketer 

5) Delphi Research Reports

6) Pay With Points Research 

7) CLMP - Certified Loyalty Marketing Professional Workshop - Dubai, UAE - December 6th, 7th, 8th 2021

8) CLMP Dubai Training Loyalty Academy Code and Conditions  


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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.