Episode 116

#116: Leveraging Loyalty to Build Your Brand with Epsilon's Paul Davies

Published on: 16th June, 2021

This episode of "Let's Talk Loyalty" focuses on insights and emerging trends across APAC and MEA. 

With a marketing career that began in direct mail, data and applied statistics, Paul Davies' has worked in advanced markets like the UK, and today  he shares his view on how loyalty marketing is evolving in these, as well as emerging markets that have traditionally focused on customer acquisition. 

We discuss global trends in loyalty, as well as the risks and challenges of promotions and first party data, as well as the power of organisational design to help use loyalty mechanics to build brand loyalty, not just transactional loyalty.  

We discuss the need for creativity in loyalty marketing, helping marketers connect with both the rational and emotional aspects of the human brain.


This episode is sponsored by Epsilon.


Show Notes:

1) Paul Davies - Senior Vice President APAC MEA

2) Epsilon 

3) Hoover Free Flights Promotion 

4) Forrester Wave Loyalty Solutions - Q2 2021

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.