Episode 11

#11: Why Loyalty Programs Fail - FREE Report

Published on: 13th November, 2019

For anyone involved in designing and operating loyalty programs, a key goal is to understand why loyalty programs can sometimes fail to prevent that happening to yours!

The "Delphi Report" is released each year to source insights from leading loyalty practitioners around the world and this year's topic is exactly this question.


This free report features insights from 34 experts from 14 different loyalty markets around the world for their insights on "Why Programs Fail".


This podcast discusses the top five and explains where you can download the full report for free. 


Produced and directed by Mike Capizzi of Marketing Strategists LLC, co-founder of The Wise Marketer Group and Dean of The Loyalty Academy.


 


Resources:


Download the FREE report "Why Loyalty Programs Fail"


https://www.thewisemarketer.com/research/introducing-the-2019-delphi-report-why-loyalty-programs-fail/


https://www.thewisemarketer.com/


https://loyaltyacademy.org/


Let's Talk Loyalty Webinar Details

If you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:


https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xg

Even if you can't join live, we'll share the recording with you.

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About the Podcast

Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

About your host

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Paula Thomas

Paula Thomas is the Founder and CEO of Let’s Talk Loyalty and Loyalty TV

Paula Thomas is an award-winning podcaster who founded the “Let’s Talk Loyalty” podcast and business in 2019, and Loyalty TV in 2023.

She has over twenty-five years blue-chip marketing experience, including almost a decade leading consumer loyalty programmes in multiple sectors including telecommunications, the energy sector, banking and airline loyalty programmes.

She is from Ireland and lives in Dubai.

Paula is a former judge for the “International Loyalty Awards”, and the author of the book “Driving Loyalty in Convenience Retail”.

She holds an Executive MBA from Smurfit Business College, one of Ireland’s top universities, and is a “Certified Loyalty Marketing Professional”.